East-side viennoiserie wholesale · Joo Chiat & Katong
Pier Six Bakehouse delivers freshly laminated croissants, cruffins, and seasonal pastries to a curated set of East-side cafes before your doors open — with at least one SKU on your menu that no café down the road can serve.
How we work
Our production kitchen serves Joo Chiat, Katong, and the surrounding East-side corridor exclusively. Orders are on your counter by 7 a.m. — no third-party logistics, no missed mornings, no excuses to your 8 a.m. regulars.
Unlike Tiong Bahru Bakery's retail-first SKU list, our monthly wholesale programme rotates seasonal laminated pastries and cruffin flavours. You get first pick of new drops — and whatever you lock in, your neighbouring café can't order it.
Pastries start from S$2.20 per piece for standing weekly orders, tiered by volume with no hotel-style minimums. MOQ is 24 pieces per SKU — sized for a 40-seat indie café, not a hotel buffet line. Credit terms available from week two.
Each wholesale partner gets one locked flavour per quarter — a cruffin filling, tart profile, or laminated special that we will not supply to any other café within your neighbourhood. Your weekend queue is yours to build.
Frequently asked
Can't find what you're looking for? Get in touch — we usually reply within a business day.
Yes — our entire delivery run covers Joo Chiat, Katong, and the surrounding East-side precinct, with a guaranteed 7 a.m. drop-off window. We run our own delivery, so there's no third-party courier variability to plan around.
Pricing starts from S$2.20 per pastry on a weekly standing order, scaling down with volume. MOQ is 24 pieces per SKU per delivery, and credit terms open from your second week of trading with us.
Exclusivity is the core of how we work — every wholesale partner locks in at least one SKU per quarter that we won't supply to any other café in your neighbourhood. Flavour briefs are welcome; we develop new fills and glazes monthly based on seasonal produce.
All viennoiserie is delivered fully baked and at ambient temperature, ready to display within minutes of delivery. Our laminated pastries are formulated to hold texture and flake for a four-hour service window — no re-baking or proofing equipment needed on your end.
We are not currently halal-certified, and all laminated pastries contain gluten and dairy. We do offer a small rotating selection of vegan-friendly tarts and filled buns each month — ask us about the current programme when you enquire.
We cap our wholesale programme at 25 café partners to protect exclusivity and delivery quality across the East-side corridor. Slots are allocated by neighbourhood — check availability for your postcode when you apply, as Joo Chiat and Katong fills quickly.
We're building a curated set of café partners across Joo Chiat and Katong — operators who want a morning pastry programme that's reliable, margin-friendly, and impossible for the café next door to replicate. If that's you, let's talk this week.
Apply for a wholesale slot