Case 01
A artisan bakery and pastry studio business in Singapore
Challenge
Built for retail footfall and brand prestige, not wholesale partnership. Not East-focused, pricing is premium-retail, and their scale means zero flexibility for a Joo Chiat indie cafe wanting an exclusive cruffin flavour that no neighbour stocks.
Approach
We anchored the brand on its actual wedge — Pier Six Bakehouse is the only East-side micro-bakery that runs a rotating, exclusivity-first viennoiserie programme — delivering laminated pastries before opening hours to a curated set of Joo Chiat and Katong cafes, each with at least one SKU no neighbouring café can put on their menu. — and stripped the visual language back to one bold idea per screen.
Outcome
Distinct positioning, clearer enquiries from the right buyer profile, faster sales conversations.
Case 02
An SME aiming for the third-wave cafes in joo chiat and katong segment
Challenge
The brief had a clear vision but the existing site didn't support it — too much copy, no real hierarchy, mobile felt like an afterthought.
Approach
We rebuilt with restraint: one hero idea, three sections, an honest FAQ, and a 24-hour response promise on the contact path.
Outcome
Faster load times, higher mobile engagement, and an enquiry rate that actually correlates with the target segment.
Case 03
A boutique operator in artisan bakery and pastry studio with a wholesale ambition
Challenge
Hard to communicate B2B credibility on a site originally designed for end consumers — pricing, terms, and capacity were buried.
Approach
We separated the consumer-facing front-of-house from the B2B services page, gave wholesale buyers their own clear pathway with concrete numbers (MOQ, lead time, pricing bands), and made the FAQ answer their actual objections.
Outcome
Wholesale enquiries became qualified by default — fewer tyre-kickers, faster contract close.